Widget App
In this project, we enhanced the brand voice of the widget app and carried that voice throughout the app. We also developed user journey strategies to show the users the story of the widget app and build a customer-satisfying journey to increase the number of people on the app while aligning with the brand's product principles.
The Before
The brand - The Widget App is an app known for the lowest prices with the best quality tools. Their goal is to become the go-to tool establishment for their users based on their budget-friendly options, comparing prices to ensure quality, and providing convenience to users who use the app.
The tactics used - UX Writing and Brand Voice
The solution - To make the copy consistent throughout the whole user flow and establish what the brand wants their voice to sound like to users
Read more about my project:
The After
Here are screenshots of the improved User Journey on selected screens of the Widget app. The pink edits on selected screens are words chosen to establish how the brand wants their voice to sound when users use the app.
Bargain Hunter Project
As an added project for the Widget App, we wanted to see if we could keep the same brand voice consistent if the overall tone convinces the users they are getting a bargain and to purchase through the Widget App.
The Solution - to change the tone of voice to convince users they are getting a bargain and to purchase their tools while keeping the same brand voice
The After
Here are screenshots of the improved tone of Voice for the Widget app that is clear, concise, and convinces users to purchase the tool while keeping the brand voice and company principles.
