Red Cross Emergency App
In this project, we improved the writing and app layout with new Wireframes to make the experience flow efficiently in the Red Cross Emergency App. Inspired by conversational design, we built a connection with users and how they guide themselves through the app, and created a measurement plan to measure quantitative impact.
The Before
The brand - The American Red Cross is a well-known nonprofit organization that helps people in many ways: providing disaster relief, shelters, food drives, blood drives, etc.
The brand has recently developed an app called the “Red Cross Emergency App”, dedicated to notifying users of natural disasters, connecting with their loved ones, and places they love, all in the app.
The tactics used - UX Writing, Brand Voice, and newly designed Wireframes
The solution - To make the onboarding experience more user-friendly and easier to understand, establish the brand voice, and make the UX writing clear and informative
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The After
Here are screenshots of the improved User Journey for the Red Cross Emergency App by designing new Wireframes for an easier user flow, updated UX writing that is clear and concise while providing important information, and keep same Red Cross familiar voice throughout the user flow
